Job description

The Digital Marketing Manager plays a critical role in driving the success of our company. This individual will be responsible for planning, implementing, and optimizing digital marketing strategies to achieve our clients' objectives. The ideal candidate has a deep understanding of various digital marketing channels, possesses strong analytical skills, and is capable of leading a team to deliver exceptional results.

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Job responsibilities include but are not limited to:

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1. Develop and execute digital marketing strategies for clients to drive brand awareness, generate leads, and increase conversions.

2. Conduct thorough research and analysis of target audiences, industry trends, and competitive landscapes to inform digital marketing strategies.

3. Collaborate with clients to understand their business goals, marketing objectives, and target audience in order to develop tailored digital marketing plans.

4. Manage and optimize various digital marketing channels, including but not limited to search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, content marketing, and display advertising.

5. Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of digital marketing campaigns, providing regular performance reports and recommendations for improvement.

6. Stay up-to-date with industry best practices and emerging trends in digital marketing, making recommendations for innovation and improvement.

7. Lead a team of digital marketing specialists, providing guidance, training, and mentorship to ensure high-quality campaign execution.

8. Collaborate with cross-functional teams, including creative, development, and analytics, to ensure seamless integration and alignment of marketing efforts.

9. Manage client relationships, serving as the main point of contact for digital marketing-related inquiries and providing regular updates on campaign performance, results, and recommendations.

10. Proactively identify new opportunities for client growth and upselling additional services, working closely with the business development team.

 

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Required Skills / Desired Experience:

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• In-depth knowledge of digital marketing channels, strategies, and best practices.

• Proficiency in digital marketing tools, such as Google Ads, Google Analytics, SEO tools, Social media management platforms, and Email marketing.

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.

• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with clients and team members.

• Proven track record of managing successful digital marketing campaigns and delivering results.

• Leadership skills with the ability to effectively manage and inspire a team.

• Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously.

• Passion for staying up-to-date with the latest trends and developments in digital marketing.